Viewer’s Ages and Frequency of Viewing of Network Nightly News: 1974 and 2002 Combined
1974 frequently (%) rarely (%)
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18-29 45 13
30-44 50 12
45-64 68 8
65+ 71 5
2002 frequently (%) rarely (%)
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18-29 19 22
30-44 22 17
45-64 40 11
65+ 53 8
A: Policy agenda is a group of issues that make up a presidential administrations stand. These issues are closely examined by the people, whether they are involved in the administration or not. The issues presented, play a major role in policy making.
B: The national news media engages its citizens by keeping them informed on current issues and happenings. They keep the people out of the dark, playing a key role in making the common American aware of what is going on, and the various standpoints of that issue.
C: The President is seen as our main leader, the most known person in our country. They are seen to have ultimate power and wisdom and thus, they attract way more media attention than congress does.
D: The table above shows that. in general, age and viewing frequency is directly proportional. It also shows that although the older you are the higher the frequency of your viewing is, that the general trend is a decline in viewing frequency among all age groups.
E: The one down side to using media as your main tool for your campaign is that if the viewing frequency is declining, you are not reaching as many of your citizens as you could of if you reached them through a different method.
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